Design a business 

around your creativity

[creators creed] is a program for founders who need stronger systems to turn their creative output into sustainable ventures

Our Framework

[vision]

Define your purpose and value. Build a clear story that guides every decision.

[process]

Design how you create and deliver value. Build systems that make it repeatable. 

[mindset]

Strengthen the founder, the team, the culture. Build the foundation within. 

[creators creed] journal

Check out our past entries from the newsletter for ideas and inspiration. 

The Hero Persona

Jun 16, 2026

As Much Time As it Takes

Jun 02, 2026

[read more]

Our Offering

[curriculum]

We combine business school and design methods to help you build a business that fulfills you financially and creatively. 

learn more

[community]

We host regular IRL meetups and virtual forums to provide support and resources for our creative founder community. 

learn more

follow our journey

The [creators creed] journal shares one powerful concept each week to inspire new ideas and reflect on what we learn as we build a creative business.  

[chief creator]

Jerry Lee is the founder of Project Wonder, a design studio that creates large scale art installations for live events and music festivals. He started [creators creed] to change the landscape of entrepreneurship and empower creative professionals to start their own businesses. Jerry earned his MBA in from Pepperdine university and advises businesses while speaking at academic institutions and mentoring recent graduates.